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Have you heard that social media users aren’t looking to spend money online? Think again. E-commerce sales from social media traffic are booming. But don’t get trapped into the common myth that the only social media platform you should be focusing on is Facebook: Pinterest, Twitter and even YouTube are growing and creating 7-figure businesses.
Pinterest is one of the easiest social media sources to drive sales from. Why? Because it’s audience loves to buy things! In fact, studies have shown that Pinterest customers spend on average $123.50 per order compared to $56.64 for Facebook orders and make up the 3rd biggest driver of social media traffic within the Western World to e-commerce shops.
So how can you take advantage of Pinterest traffic? In today’s article I’m going to do a quick case study on a successful Shopify store, Moorea Seal. They sell handmade goods aimed at women (jewelry, accessories, household objects and more).
They have a wildly successful Pinterest account, with over 921,000 followers. Here are the three things that Moorea Seal have done to build a popular Pinterest business account that keeps making them on-going sales and money:
1) They Understand the Types of Pictures that Pinterest Users Like
With social media, you need to go with the flow. There are certain types of pictures, photos and videos that people like. Instead of trying to reinvent the wheel, create content with features that you already know people like.
For example, on Pinterest it has been shown that people prefer pictures that:
- Prefer images that have a reddish-orange tinge over images with a blue tinge.
- Prefer images that are colourful over images with a single predominant colour.
- Prefer images to be medium on the spectrum of light-dark (not light, not dark, a nice medium).
- Prefer images with around 50% saturation (creates a nice filter effect).
- Prefer images with a ratio between 2:3 and 4:5.
- Prefer images with a colourful, interesting background to images on a white background.
This isn’t to say that you must always adhere to these rules. A lot of the time your promotional-type pins will break these – especially the last one. Use these preferences to create colourful, soft images that will grab users attention and go viral, and then follow it up with promotional-type pins designed to get sales. Which leads me to my next point….
2) Mix Promotional Pins with For-Fun Pins
As part of their Pinterest account, Moorea Seal have a board titled “Home Decor.” On this board, this mix it up between posting pins designed to grab people’s attentions and get repins, and pins designed to promote their own products.
For example, they have this popular image here showcasing unique potplants:
They then followed it up with a pin showcasing their related product, along with a button which takes you to their Shopify store where you can purchase it:
Clever, huh? So don’t just post pictures of your products: Post pictures of interesting content that you know your buyers will like, and mix it up with your promotional pins.
3) They Realized that Quality Beats Quantity
In the past, I’ve been very loud and clear that when opening an e-commerce store, you don’t need to have the best and biggest product on the market to make sales. You just need to make sure that the people who are looking for products like you see yours. That is how you make sales – by being in the right place rather than being the best.
But the interesting thing with with social media is it isn’t the same. To do well on it, you need to focus on creating high-quality content. Social Media users will quickly discard average content as they’ll lose interest quickly. Moorea Seal know this and only post great looking pictures. Don’t get lazy, focus on quality, otherwise your subscribers will start looking elsewhere.
I can also tell you from personal experience that it is not a good idea to take for granted your followers on Social Media. For example: Many people have found my website through my YouTube account I run in conjunction with video editor, Sarah. On YouTube, most users don’t mind if the audio/visual quality isn’t the best (as creating video is very hard to do – trust me!) as long as your videos are packed with valuable information.
So that is what we try to do… pack our videos to the brim with valuable information that our viewers can go away and use to improve their online e-commerce businesses.
And guess what? People love it, and Wholesale Ted now has a growing, loyal subscriber base. Why? Because we didn’t take our viewers for granted with lots of poorly done videos. We take the time needed to make high-quality content.
At the end of the day: What I said may sound technical, but really, what you need to do can be summed up by these simple things:
- Post pictures that are in a similar style to what is already popular.
- Mix up your promotional pins with your for-fun pins.
- Focus on quality over quantity (very important for social media).
Do these things, and sure enough, you’ll be making sales from Pinterest too.
IMPORTANT: Want to know to double (maybe even TRIPLE) your Amazon profits in 2 months? Jason Fladlien, a million-dollar Amazon seller is going to reveal how to do this in his latest webinar beginning August 18th at 12pm, Pacific Time. Sign-up for this incredible webinar now.